Oftentimes when I think of selling, I think of constant buzzwords and terms that only seem to serve to frustrate and confuse. It’s not a good mindset to be in, but it wouldn’t surprise me if someone referred to eye contact as “sustained customer to salesperson professional affection.” While I was reading Agile Selling, that type of language was kept to a minimum. When new terms were brought up by Konrath, they seemed entirely justifiable and in fact, needed. One example of this is “trigger events.” Jill Konrath refers to trigger events as reasons why customers and companies change from their previous product to yours. When you can more easily notice trigger events, you can more easily target suitable
Oftentimes when I think of selling, I think of constant buzzwords and terms that only seem to serve to frustrate and confuse. It’s not a good mindset to be in, but it wouldn’t surprise me if someone referred to eye contact as “sustained customer to salesperson professional affection.” While I was reading Agile Selling, that type of language was kept to a minimum. When new terms were brought up by Konrath, they seemed entirely justifiable and in fact, needed. One example of this is “trigger events.” Jill Konrath refers to trigger events as reasons why customers and companies change from their previous product to yours. When you can more easily notice trigger events, you can more easily target suitable