Analysis of the marketing environment for smart phones includes identifying opportunities in the market place which requires a solid understanding of the company’s industry. When the right combination of circumstances and timing permits an organization to take action to reach a particular market, a market opportunity exits.
Smart phones have a vast market as it has become an essential part of our daily lives. It is defined as a device that functions as a computer like having the ability to access the internet and use apps [1].
The first ever smartphone was released in 1992 by BellSouth and IBM which went on sale later in 1994. However, at the time cell phones were not that popular so the business of smartphones didn’t flourish as well, hence …show more content…
This is a breakdown of an organization’s Political, Economical, Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. This helps to identify the strengths and weaknesses and the available opportunities and threats in the competitive market. The reason behind Apples success so far lies in the way they develop, design and market their products. However, there are still certain risks that can affect the organization which can be examined by considering Apple’s PESTLE analysis.
Firstly, looking at the impact of political factors. Apple is based in America which is creating a higher corporation tax which is causing income inequality that is a key political issue.
Also most of its manufacturing is done in China. If any bad political relations happen with China, the company may suffer. Another issue occurred between Apple’s workers and suppliers. Its biggest supplier Foxconn was under investigation of a large case of suicide cases. In May 2010 due to its long working hours the stress caused two workers to lose their life and about sixteen were injured due to an explosion in the facility
Smart phones have a vast market as it has become an essential part of our daily lives. It is defined as a device that functions as a computer like having the ability to access the internet and use apps [1].
The first ever smartphone was released in 1992 by BellSouth and IBM which went on sale later in 1994. However, at the time cell phones were not that popular so the business of smartphones didn’t flourish as well, hence …show more content…
This is a breakdown of an organization’s Political, Economical, Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. This helps to identify the strengths and weaknesses and the available opportunities and threats in the competitive market. The reason behind Apples success so far lies in the way they develop, design and market their products. However, there are still certain risks that can affect the organization which can be examined by considering Apple’s PESTLE analysis.
Firstly, looking at the impact of political factors. Apple is based in America which is creating a higher corporation tax which is causing income inequality that is a key political issue.
Also most of its manufacturing is done in China. If any bad political relations happen with China, the company may suffer. Another issue occurred between Apple’s workers and suppliers. Its biggest supplier Foxconn was under investigation of a large case of suicide cases. In May 2010 due to its long working hours the stress caused two workers to lose their life and about sixteen were injured due to an explosion in the facility