Design by Brothers Furniture store is located in Mississauga, Ontario dealing in a variety of furniture items ranging from bedroom needs to living and dining room furniture. The store currently serves the market for medium to high end customers. It aims to expand to a high populated area located on Airport and Queen. Specifically …show more content…
A competitive and growing wooden furniture industry provides a basis for extracting the highest value from Canada’s substantial and unique forest resource. The industry contributes over $3 billion to the economy every year and employs thousands of people over the continent. Wooden and upholstered furniture production comprises approximately 60 per cent of this revenue. The Canadian furniture industry currently imports furniture worth $1.2 billion each year, over half of which is wooden furniture. Furniture producers in Canada have a competitive advantage over players in other countries due to its high value and high quality products. Production is mainly for the Canadian Market, although an increasing proportion is targeted at export markets as well. Access to an abundant forest resource would suggest that furniture industry in Canada has an inherent competitive advantage in furniture production. Moreover Canada has the potential to build an internationally competitive furniture industry, especially for high value, high quality