Zirin discusses some of the history regarding colonization and the groups that had been discriminated against the most which were the less fortunate, and indigenous people and black residents. Brazil’s long years of trying to restore social equity, and fair play in their community and has initiated social movements to try to combat those struggles. People who are thrilled, entertained by all the bells and whistles of the Olympics game with the broadcasting, stadium decorations, nice beaches, etc. fail to see the real issue in Brazil. Zirin makes a strong view point on a trend in World Cups and Olympic games as of late. Repeatedly, aside from the bells and whistles of the game, cites are exposed to “ethnic cleansing” meaning the less fortunate, gang members, troubled citizens such as the homeless and drug addicts to vacate the area because they are seen to have no value and are violating corporate’s space. This gives the rich a distinct advantage, because it’s always beneficial for construction, housing, surveillances, yet it abandons the rest of the communities. Zirin discovers, the phenomenon provides upper class with “something that couldn’t be found at the end of a military-grade truncheon: the consent of the masses to neoliberal policy goals (212).” Meaning the country is evolving constantly, but corporate has the same mindset over and over again just to …show more content…
Zirin draws attention to readers like myself who never traveled outside the country or even had much knowledge on Brazil. Zirin illustrates juxtapositions and the variance with the US and Brazil, to help accommodate readers like me comprehend the resemblance between the US and Brazil as countries agitated by the inheritance of slave trade, but at the same Zirin is able to tell apart the race related principles and political, social and economic histories for the pair of countries. This information is critical to get a better understanding of Brazil’s community. This provides strong point to Zirin’s discussion of the class separation obvious in Brazil’s community. To the audience and readers, this is plenty of information regarding the political circumstances mandatory on grasping the social movements by the Brazilian people as opposed to the FIFA, the body governing the World Cup, the IOC (International Olympic committee and even Brazil’s own government! Zirin argues that both the IOC and FIFA, practice neoliberal policies that command authoritarianism actions such as neglecting social services in order to fund all the building projects. If we look at the big picture in Brazil, the less fortunate people have endured evictions, the Brazilian people are being monitored with all the surveillances cameras in the area. Money flowing into expensive and “prestigious” World cup and Olympics