After viewing several commercials and analyzing the persuasive techniques that were used, I found the Gillette razor commercial to be the best at influencing its target audience. For example, when the commercial says the these athletes are a phenom and the the razor is a phenom so the pros use it. As a another example, how the world is mine song, that is implying that if you use the razor you can be on top of the world. This commercial uses the testimonial technique to target men. They use athletes such as tiger woods to make you think that they use the razor and you should too. The commercial also says that if you use the razor you can look phenomenal. It also shows the athletes playing with world, which is kind of saying that using the product
