Don’t Play with Trains and Dumb Ways to Die have used different approaches and styles to get their messages across, “Don’t Play with trains” and “Be safe around trains”. Don’t Play with Trains by SA Government Rail Safety Campaign shows the audience two different scenarios, one with two friends in a car ride talking and not really paying attention to their surroundings and another with a mother and two children leaving school when she stops on a rail crossing behind a track. The two friends don’t realise that the train is heading straight towards them until it’s too late, while the mother and kids see it coming but can’t do anything but panic as the track in front of them is blocking the exit. Dumb Ways to Die by Metro Trains in Melbourne was originally released on YouTube on the 14th of November 2012 to promote train and rail safety and currently has over a 120 million views. This viral advertisement shows twenty one different characters dying in dumb ways. The most important ones being the last three about train related deaths, namely “Stand on the edge of a train station platform, drive around the boom gates at a level crossing, run across the tracks between the
Don’t Play with Trains and Dumb Ways to Die have used different approaches and styles to get their messages across, “Don’t Play with trains” and “Be safe around trains”. Don’t Play with Trains by SA Government Rail Safety Campaign shows the audience two different scenarios, one with two friends in a car ride talking and not really paying attention to their surroundings and another with a mother and two children leaving school when she stops on a rail crossing behind a track. The two friends don’t realise that the train is heading straight towards them until it’s too late, while the mother and kids see it coming but can’t do anything but panic as the track in front of them is blocking the exit. Dumb Ways to Die by Metro Trains in Melbourne was originally released on YouTube on the 14th of November 2012 to promote train and rail safety and currently has over a 120 million views. This viral advertisement shows twenty one different characters dying in dumb ways. The most important ones being the last three about train related deaths, namely “Stand on the edge of a train station platform, drive around the boom gates at a level crossing, run across the tracks between the