Whilst on the tour, a number of observations were made, however the most obvious was that there were high levels of marketing …show more content…
The participant was obliged to listen to the opinion of the researcher in some instances, which may intimidate the participant. The problem of bias was alleviated slightly by the close researcher: participant relationship, as the participant was not hesitant in offering their own opinions. Another aspect of bias that was created from the tour was in the design process. As the sites were predetermined, based upon what the researcher felt was of interest, this gave the participant little power, as many restaurants were ignored. This skewed the results of the tour as only those restaurants that were marketing to a high or unusual degree were