Ethical issues presented where installing publicity in school grounds by increasing the number of soda vending machines. The school budget was tight effecting: teachers limited school supplies, extra curricular activities, and materials for the school (‘Fizz, Ed). There’s a debate using advertising in budget crisis, “School administrators …show more content…
Nag factor is “the tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items” (Sciencedaily.com, 2017). Where a child is asking their parent to get something obnoxiously, until they get what they were asking for. Next thing Daria knew: school buses, the school hallways, teaching material, football and cheerleaders uniforms were all with the soda logo (‘Fizz Ed, 2017). This leads to a form of brand loyalty coming from advertising in schools that target the student’s subconsciously attracting them to a product most familiar with. This goes with placing vending machines in schools and displaying the company’s logo everywhere. Once the kids leave the school and go to the store to get a refreshing drink they would most likely get the brand of drink that is served at the