The QSPM collects the information from the EFE Matrix and IFE Matrix directly. Fred & David’s QSPM strategic alternatives are defined as Alternativeness Scores (AS) and Total Alternativeness Scores (TAS). Fred & David coffee shop expanded alternatively product development (introducing coffee, tea and new products) and market development (new shops in Yangon region). Finally shows the total attractiveness scores are 5.89 for product development and 5.69 for market development. Therefore, that analysis indicates the business should do the product development
The QSPM collects the information from the EFE Matrix and IFE Matrix directly. Fred & David’s QSPM strategic alternatives are defined as Alternativeness Scores (AS) and Total Alternativeness Scores (TAS). Fred & David coffee shop expanded alternatively product development (introducing coffee, tea and new products) and market development (new shops in Yangon region). Finally shows the total attractiveness scores are 5.89 for product development and 5.69 for market development. Therefore, that analysis indicates the business should do the product development