1. Perceived superior quality products (freshness and taste, awards)
2. Wide coverage and distribution, and top the line production (extensiveterritorial distributors; 6,000 loaves per day)
3.Ability to make rapid expansion
4. Supported by a conglomerate with proven market success (QAF Group)
5. Growing flank product lines
6.Multi-awarded company
Weaknesses
1. Limited availability/penetration to lower-end market (sachet economy)
2. No stand-alone stores
Opportunities
1. Growing economy and rising middle class
2. Improvement on market coverage and distribution
Threats
1. Convergence of competitors
2.Bargaining power of retailers
3.Inflation and tariff
4.Global economic crisis
COMPANY'S STRATEGY New users can be in the form of new customers. Gardenia Bakeries, wit hits sound financial position and affiliation, would allow it to either set up anew plant in Mindanao area to capture the undeserved area. Not only would it create jobs, this strategy would also allow Gardenia to minimize intermediaries, enabling better inventory and logistics control.Meanwhile, to capture non-users such as those who rely on rice, crackers,cereal, corn or any readily-available food, Gardenia should craft and organize marketing efforts to …show more content…
Without media advertising, Gardenia still able target the consumer based on the way Gardenia packaging and the way to be present. Philippines strengthened its distribution network by expanding its retail. Gardenia is the first company which using G-lock to ensure the freshness, aroma and taste of the product [v] . G-lock contains all of the important information that the consumers might need such as product expired date, production line the bread was produced and the batch number. In additional, Gardenia quality and freshness come first. They are strictly for the freshness and quality of