What it comes to marketing, conversions are key. Of course, a conversion basically means you convince your reader or viewer to take action. You want them to be intrigued to the point of following through and either buying your product, getting your service or at least looking further into what your company has to offer. Now, you might be saying, "Well, that's great, of course I want conversions but how do I get them?" . In short, the answer is video marketing. Read on to learn more:
Video Marketing Has Been Proven Effective Through Research
According to research, video marketing stands tall above other marketing methods when it comes to conversions. Online Video Publisher's Association found strong data that proved 52% of viewers took an action of some type after watching a video ad. Another 80% recalled seeing video ads. This is important because conversions won't happen if viewers have no memory of what they watched. Reports by ReelSEO found most US viewers spend around 23 minutes a day watching videos, making them …show more content…
Yes, these are effective. However, don't limit yourself. Crazy Egg actually displayed an animated video directly on their homepage. This one addition increased their income by an amazing $21,000. This is impressive to say the least and should encourage you to not limit yourself when it comes to videos. You can make a video for virtually anything. Testimonials are one example, as mentioned earlier, but you can also simply add fun, entertaining videos that are sponsored by your company. Of course, it's important that you don't drift too far away from your company's purpose. You do want conversions after all. However, don't limit yourself either. Don't be too rigid. Think creatively. For example, instead of having a video about a shirt, have a kid wearing said shirt performing some incredibly impressive skateboard trick and have a link to the shirt within the
Video Marketing Has Been Proven Effective Through Research
According to research, video marketing stands tall above other marketing methods when it comes to conversions. Online Video Publisher's Association found strong data that proved 52% of viewers took an action of some type after watching a video ad. Another 80% recalled seeing video ads. This is important because conversions won't happen if viewers have no memory of what they watched. Reports by ReelSEO found most US viewers spend around 23 minutes a day watching videos, making them …show more content…
Yes, these are effective. However, don't limit yourself. Crazy Egg actually displayed an animated video directly on their homepage. This one addition increased their income by an amazing $21,000. This is impressive to say the least and should encourage you to not limit yourself when it comes to videos. You can make a video for virtually anything. Testimonials are one example, as mentioned earlier, but you can also simply add fun, entertaining videos that are sponsored by your company. Of course, it's important that you don't drift too far away from your company's purpose. You do want conversions after all. However, don't limit yourself either. Don't be too rigid. Think creatively. For example, instead of having a video about a shirt, have a kid wearing said shirt performing some incredibly impressive skateboard trick and have a link to the shirt within the