Companies are now able to easily access a lot of personal information of their workers and even potential job candidates. This is a severe limiting factor to what people can post online on a social media site. Companies understand that, “modern capitalism has become a complex game, and those who win at it have to have more than a little smarts” (Stiglitz 400). Companies need to resort to shady practices to get advantage over competition and to ensure that their employees are loyal. Essentially, blackmail and leaking information is incredible at unfairly degrading rival companies and the internet has become quite the battleground for big business. The company who has a greater web influence and presence will be able to dominate a potential market. A company that, “controls the wires or airwaves can control the Internet” (Wu 545). Corporations are trying their best to have the most amount of control of information on the internet. Social media sites that provide the ability to spread ideas and opinions now become a provider of information directly to large corporations. Currently, the large businesses are only using the information gathered online to develop efficient targeting advertising. However, these companies may realize how much power they have over the people of society, and use their opinions and actions against
Companies are now able to easily access a lot of personal information of their workers and even potential job candidates. This is a severe limiting factor to what people can post online on a social media site. Companies understand that, “modern capitalism has become a complex game, and those who win at it have to have more than a little smarts” (Stiglitz 400). Companies need to resort to shady practices to get advantage over competition and to ensure that their employees are loyal. Essentially, blackmail and leaking information is incredible at unfairly degrading rival companies and the internet has become quite the battleground for big business. The company who has a greater web influence and presence will be able to dominate a potential market. A company that, “controls the wires or airwaves can control the Internet” (Wu 545). Corporations are trying their best to have the most amount of control of information on the internet. Social media sites that provide the ability to spread ideas and opinions now become a provider of information directly to large corporations. Currently, the large businesses are only using the information gathered online to develop efficient targeting advertising. However, these companies may realize how much power they have over the people of society, and use their opinions and actions against