The Quaker Oats company advertises Life cereal as being delicious by showing that even Mikey, the pickiest eater who hates everything will like this cereal. The director of the commercial wanted the viewers to know that Mikey was a …show more content…
The Quaker Oats company was able to persuade an audience into purchasing their product by advertising to viewers that Life Cereal is a healthy and delicious choice for families. The use of children and positive peer pressure in this advertisement helped drastically in selling the product. Choosing a finicky child made it easily relatable, because this is something that challenges many families with young children. The commercial was family-oriented by using three brothers to play the main roles in the commercial. Also, the use of affective conditioning to subconsciously make people feel good about the decision to purchase the cereal. Mikey is an icon that anybody growing up in that time period will remember. If Mikey likes it, anyone