Dot & Lil is a company that makes finely crafted goods for bath, body and home. They are located at Rosemont studio in Montreal, where all their products are made by hand. On their website www.dotandlil.com , the products listed that they sell and create ranges from facial care to candles, body oils and butters. They also sell different types of soaps like bar soap and liquid soap. Their most popular items that they are most known for are their bath salts and milks. They also make perfume and products for lips. Aside from bath and body products, they design unique, and vintage homegoods. Dot & Lil specializes in a variety of different lifestyle products.Their founder, Anne Darick aims to transform Dot & Lil into a soap empire. …show more content…
Most of these small shops are generally boutiques and vintage stores primarily located in Canada and only in few cities in the United States. They mostly sell to other retailers like www.etsy.com who will sell it to customers who are interested in their products. They also do wholesales which usually distributes from Montreal, and Champlain, New York. Their main marketing strategy is through e-commerce which allows their customers to view their websites and purchase their goods directly from them. They do free shipping over $50 to all of Canada and the U.S.A. They do not have their own stores which means their products are limited and can only be access through other retailers or online. This strategy allows them to create original ideas for their home goods, and skin products that separates them from their competitors. It also allows them to launch two collections a year in January and August to match with the trade shows. This lets them show off their new products at each trade shows, which means all their goods are newly hand made, and …show more content…
I think they deserve more recognition and success if they open their own small boutiques limited to certain locations. Having their own boutiques allows their customers to see their products in person, and test out samples more efficiently. It gives them easier access to purchase these goods in person rather than wait for the trade shows. Having them open their boutiques in only certain locations still allows them to be discreet, and still be limited. While I was interviewing them at the NY Now trade show, they gave me recommendations of their own as well. Their advice to designers, and those who want to open their own business is find something you’re passionate about. They recommend starting small, and participating in trade shows so you can gain a loyal following. They suggest new designers should be innovating, have new products, fresh design and packaging, and being