Raising Awareness of Child Abuse
On January 19, 2010 i40films uploaded a music video of Jason Michael Carroll’s song “Alyssa Lies” which Carroll wrote in October 2006. The music video depicts a very clear and evocative message to the target audience—children are being abused and some do not have the strength to come forward about their abuse and like Alyssa some are being beat to death. With a strong appeal to pathos, the video targets the audience’s emotions and values as it works to motivate viewers to help end child abuse and to encourage those who are victims of abuse to come forward.
The intended audience for the song “Alyssa Lies”, written by the country singer Jason Michael Carroll, was not only country music fans, but anybody and everybody. Victims of abuse, witnesses of abuse, abusers, young and old. The music video is attempting to draw the audience’s attention to the issue of child abuse and to encourage victims of abuse to come forward and others to help end child abuse by spreading the word and sharing the video. …show more content…
Alyssa and the other little girl become friends and play on the playground together at their elementary school. There is a scene in the music video where Alyssa and her friend are writing in their notebooks and Alyssa writes “My name is Alyssa. He hit me, he hit me, he hit me”. Alyssa’s friend goes home one night and tells her father that “Alyssa lies to the classroom, Alyssa lies to the teachers, as she tries to cover every bruise.” The sad and somber tone of the music helps support the dark and serious feeling of the story being
On January 19, 2010 i40films uploaded a music video of Jason Michael Carroll’s song “Alyssa Lies” which Carroll wrote in October 2006. The music video depicts a very clear and evocative message to the target audience—children are being abused and some do not have the strength to come forward about their abuse and like Alyssa some are being beat to death. With a strong appeal to pathos, the video targets the audience’s emotions and values as it works to motivate viewers to help end child abuse and to encourage those who are victims of abuse to come forward.
The intended audience for the song “Alyssa Lies”, written by the country singer Jason Michael Carroll, was not only country music fans, but anybody and everybody. Victims of abuse, witnesses of abuse, abusers, young and old. The music video is attempting to draw the audience’s attention to the issue of child abuse and to encourage victims of abuse to come forward and others to help end child abuse by spreading the word and sharing the video. …show more content…
Alyssa and the other little girl become friends and play on the playground together at their elementary school. There is a scene in the music video where Alyssa and her friend are writing in their notebooks and Alyssa writes “My name is Alyssa. He hit me, he hit me, he hit me”. Alyssa’s friend goes home one night and tells her father that “Alyssa lies to the classroom, Alyssa lies to the teachers, as she tries to cover every bruise.” The sad and somber tone of the music helps support the dark and serious feeling of the story being