This is not surprising because promotional activities are necessary to communicate the features and benefits of a product to the firm’s intended target markets. Marketing communications includes conveying and sharing meaning between buyers and sellers, either as individuals, firms, or between individuals and firms” (p.179). Needless to say, everyone wants to be associated with success, and so NASCAR will attract many participants and sponsors. Nonetheless, when marketing, the message must be clear at communicating the purpose.
More importantly, the regional series events can be assigned names that relate with the names of the respective areas. For example, in North Carolina region, the series can be called NASCAR North Carolina Front/series. Consequently, by including the name of the town in the series, it will give fans a sense of