Ohio Christian University
The Ohio Christian University offers students an intellectual, professional and spiritual education (“OCU”, 2017). The University’s main campus is in Circleville, Ohio and has expanded its outreach to …show more content…
The continued exposure to Ohio Christian University increases the familiarity of the brand, as well as, increases brand recognition and creates brand awareness. (Keller, 2013). Furthermore, building strong associations with OCU is essential in building brand equity. The positive position of Ohio Christian University is communicated through various aspects, such as the university’s mission statement, vision, digital and social media channels. Additionally, this communicates how Ohio Christian University wants its consumers to perceive, think and feel about the OCU brand in the marketplace (Keller, 2013). It is these strong links that are favorable and unique, create a positive brand image and associations to the OCU brand in the minds of