A consumer’s buying habits are a big problem for the environment. One of the ways that the fashion industry has seen substantial growth is through fast fashion. Fast fashion has changed the way in which consumers shop drastically because instead of having to wait on the new designs and looks seen on the runways, consumers are able to purchase new items almost instantaneously because of quick manufacturing practices. This easy access enables consumers to compulsively shop. The competitively low and inexpensive prices that come with fast fashion are possible because of the poor pay for factory workers during production. Many workers that construct the clothing at factories overseas are living in poverty and not earning a living wage. As long
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One of the ways Patagonia decided to set itself apart from other brands was by opening the Worn Wear division (Environmental & Social Responsibility). This division was put in place for customers to trade in their used goods that are still in fair condition. In return, the customer will receive a credit to be used toward purchasing on the Worn Wear site or their regular Patagonia site. An additional resource on the worn wear site is the repair and care section. To promote the concept of customers fixing and revitalizing a product when a zipper breaks or a small hole gets ripped into a jacket, Patagonia is working to do the best they can at decreasing their footprint on our planet. Along with the Worn Wear merchandise, there are resources to look at techniques for repair along with a Q&A section. These departments are great to the environment since clothing and gear will not be thrown out but instead be repurposed, recycled, and brought back to life for another customer. Not only is this an easy way for customers to discard their old products, it allows other customers an alternative to purchasing new clothing at full price. Patagonia couldn’t stop there. They continue to separate from the pack by creating marketing campaigns that discourage excessive consumption with the Common Threads Initiative (Environmental & Social
One of the ways Patagonia decided to set itself apart from other brands was by opening the Worn Wear division (Environmental & Social Responsibility). This division was put in place for customers to trade in their used goods that are still in fair condition. In return, the customer will receive a credit to be used toward purchasing on the Worn Wear site or their regular Patagonia site. An additional resource on the worn wear site is the repair and care section. To promote the concept of customers fixing and revitalizing a product when a zipper breaks or a small hole gets ripped into a jacket, Patagonia is working to do the best they can at decreasing their footprint on our planet. Along with the Worn Wear merchandise, there are resources to look at techniques for repair along with a Q&A section. These departments are great to the environment since clothing and gear will not be thrown out but instead be repurposed, recycled, and brought back to life for another customer. Not only is this an easy way for customers to discard their old products, it allows other customers an alternative to purchasing new clothing at full price. Patagonia couldn’t stop there. They continue to separate from the pack by creating marketing campaigns that discourage excessive consumption with the Common Threads Initiative (Environmental & Social