This advertisement’s plain, brown background is out of focus and blurred, keeping the viewer’s focus on the dog in the foreground. The foreground focuses on the dog, the products, and the logo. The logo is at the bottom right side, with a simulated page flip to attract the reader's attention. The advertisement is mainly focusing on the smiling dog with a red bandana around its neck. Large text on the top left reads, “BANDANA FEELING A BIT SNUG?” There are also two slogans which are, “FOR EVERY DOG THERE’S A DOG CHOW” and, “Your pet, Our Passion.” At the bottom left corner, there are six images of their products.
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By using the dog’s facial expression, it gives the reader the idea of if they buy this product, their dog will be as happy as the one in the ad. Another strategy the Purina company uses is that they put this advertisement in a magazine called Fitness Magazine. This is an effective strategy because the majority of those who are reading this magazine are interested in being well, fit, and healthy. The advertisement’s main idea is about making your pets healthy. The perspective of the reader also changes in this advertisement. Usually when looking at your pet, you are look down at it. The perspective has changed in this advertisement, since the dog appears directly in front of the reader. You could say that, because of this product, your dog is as fit and] healthy as you, which make it equal to