Podcasts are steadily gaining popularity as the number of loyal listeners continues to increase. Advertising agencies, marketing companies and others with a promotional message to share are starting to take notice of the popularity and want to take part in the action. Creating advertisements specifically for podcast episodes provides a business with a chance to extend their reach within a new market segment of their industry. As the growing success of podcasts continue, every business owner needs to consider executing an podcast advertising campaign.
Why A Business Should Focus on Podcast Advertising
By definition, a podcast is a digital audio file that streams across the internet. That audio file is available for listeners to download onto …show more content…
Having effective advertising copy can single handedly make or break the success of a podcast ad campaign. Therefore, there are three central aspects that all podcast advertisement copy needs to have to make an impact.
Clear and Concise Content
Podcast advertisements have a lifespan of 15 to 60 seconds, making it crucial to have a promotional message that gets to the point as quickly as possible. When podcast advertisements run longer than 60 seconds, listeners begin to tune out the message or fast forward through the content, skipping the message entirely. It works in a similar manner as making an old fashioned elevator sales pitch. Businesses need to captivate the audience and prompt them to take further action in a clear and concise manner.
Content Variation
Podcast listeners tune into a weekly episode to hear new content that is of great value to them. An advertisement that a business creates for a particular podcast show must follow the same format. For that to happen, a business must make slight changes to the advertising content so that listeners do not hear the same message time and time again. When that happens, boredom sets in and listeners tune out the overall
Why A Business Should Focus on Podcast Advertising
By definition, a podcast is a digital audio file that streams across the internet. That audio file is available for listeners to download onto …show more content…
Having effective advertising copy can single handedly make or break the success of a podcast ad campaign. Therefore, there are three central aspects that all podcast advertisement copy needs to have to make an impact.
Clear and Concise Content
Podcast advertisements have a lifespan of 15 to 60 seconds, making it crucial to have a promotional message that gets to the point as quickly as possible. When podcast advertisements run longer than 60 seconds, listeners begin to tune out the message or fast forward through the content, skipping the message entirely. It works in a similar manner as making an old fashioned elevator sales pitch. Businesses need to captivate the audience and prompt them to take further action in a clear and concise manner.
Content Variation
Podcast listeners tune into a weekly episode to hear new content that is of great value to them. An advertisement that a business creates for a particular podcast show must follow the same format. For that to happen, a business must make slight changes to the advertising content so that listeners do not hear the same message time and time again. When that happens, boredom sets in and listeners tune out the overall