Each senior management team during their strategy making process has to select their directional path, establish targets (financial and strategic) and identify the competitive moves they will make to achieve their desired results; this plan is called their strategic plan (Thompson, et al. 2014), and the first task in doing so would be to develop a vision, mission and set of core values for the company.
3.1 Vision statement
The strategic vision of a company should outline management’s long-term direction for the company by providing a view of where the company is going and the logics for the decision/path chosen. The vision helps employees when used to steer their energies in the …show more content…
This is accomplished by being a values-driven company that is ranked as the partner of choice by our clients while producing high growth and responsible profitability” (Joseph 2015, pers. comm., 30 …show more content…
2014).
Qualfon’s mission statement is:
“Help as many people as possible to pursue their total vocation as individuals and as members of society by creating an ever-growing number of job opportunities as we strive to become the outsourcer of choice for our client.”
Qualfon mission statement focuses on three core items:
Outsourcer of choice; which answers the question of ‘who we are?’
Job opportunities; focuses on ‘what we do’. The company sees it as their way of adding value to the lives of many since jobs bring economic, social and spiritual growth to the employees, clients and the communities.
Total vocation; addresses the final questions ‘why are we here?’. Qualfon sees itself as allowing people to answer to their ‘calling’ from the Latin word ‘vocare,’ believing people can only find happiness when they work within their calling.
The company’s mission is in short to “Be the best BPO. Make people’s lives better.”
This mission statement seems very direct in identifying the type of business and satisfying the standards mentioned by Thompson, et al. (2014) and as such, would constitute a strong mission