Roberts begins building his credibility with counterpoints and the usage of ethos, in a manner which represents how materialism affects and distinguishes our life's. Also, by applying his own research on the topics: compulsive buying and financial circumstances of individuals in America. Not to mention,researches and studies all around the world, such as the United Kingdom, and South America on those topics. As a matter of fact, he compares and contracts several situations on how materialism has a immense impact on us more negatively than positively. Therefore, the audience is able to grasp his argument more effectively and his opinions on the situations. Robert points out numerous examples on why consumers buy products, defining it
