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Social Media In Accounting Research Paper

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Accounting professionals use social media for their business in many various ways. Social media first starts the conversation between you and prospective customers for free. These leads can than help you discover how to go about advertising services based on the customer’s interest. It’s convenient and accessible, and an easy way to know what the customer is looking for without sometimes asking. It is always best to stay up with new trends. Wherever your clients are socially, you should be there too. Some accountants like to write blog postings in order to share insight on a topic. Taking these initiatives goes along way with potential clients. Social media is used by accountants to encourage conversations and cultivate relationships. As you …show more content…
Using the right tools and having the right strategy, your accounting firm will realise the power of social media. As we all know businesses focus mainly on their customers and clients because they are the major reason for its existence. Accounting profession is ranked as one of the most lucrative and profitable industries around the world. Aimed at providing services to both public and private sectors, Accountants and accounting firms must always keep up with their clients in order to satisfy their every needs and also meet prospective clients.

Compared to traditional media, LinkedIn is different because it is directly aimed at promoting professional networking and relationships. LinkedIn is not a website for advertising products or new services rather is aimed at bringing professionals close. Many Accountants use LinkedIn as a way to available online where the like-minded folks linger. LinkedIn and other social media sites have a good impact on accounting as a profession in many ways such as hiring processes, effortless networking, digital exposure, low or no marketing cost, new …show more content…
With LinkedIn, Professionals can network with one another with ease at the comfort of their homes or offices without having to do it the traditional way which is traveling to a different city or state to attend seminars and conferences. As a prospective accounting professional, LinkedIn has meaningful impact on my present and future learning experience on becoming a professional. On LinkedIn, I had recruiters of 2 of the big 4 accounting firms reach up to me because of the list of my achievements I assembled on my

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