Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analysing previously collected primary data. “Sainsbury’s has achieved improved growth figures of 4.1% year on year according to the latest Supermarket share figures from TNS, the market information group. Sainsbury’s growth rate in this period is ahead of its nearest rival, Asda, whose own performance has slowed to 3.0%. This is the first time Sainsbury’s growth has led Asda’s in the past ten years, indicating an intensifying battle between the leading grocery retailers for market share. Sainsbury’s could only know this by researching their primary
Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analysing previously collected primary data. “Sainsbury’s has achieved improved growth figures of 4.1% year on year according to the latest Supermarket share figures from TNS, the market information group. Sainsbury’s growth rate in this period is ahead of its nearest rival, Asda, whose own performance has slowed to 3.0%. This is the first time Sainsbury’s growth has led Asda’s in the past ten years, indicating an intensifying battle between the leading grocery retailers for market share. Sainsbury’s could only know this by researching their primary