Starbucks Mission Analysis

Starbucks has one simple mission, which is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” It is this mission statement which has contributed to the development of the brand over the past four decades, as it is found in Starbucks more than just a coffee shop. It is not just an “escape” for anyone who needs a break from their day-to-day work but also becomes a place for friends to hang out and even a venue for businessman to meet. We want to provide people - regardless of their age, occupation, or location - a unique experience: a coffee shop as a place to relax, work and make friends. So, from this mission, the question is “What business are we in?”. It is not simply coffee business, although …show more content…
These problems vary from many aspects which are operating, marketing or customer services. The issues can be either complicated or simple, but no matter how it is, the only think we must keep in mind is simplicity, which is to simplify the problems and neglect all distractors. Also, identifying essence of the problems is required and focusing on the essentials is important. From there, we abstract all the problems to their souls through one central question which directly relates to our goals and targets. Since we are working in the business of making environment for people to work, greet and meet, the experience is paramount. Therefore, the central question should be “Will this make Starbucks a better environment?”, if the answer is yes, go for it; if the answer is no, then think again. It means that, whatever decision we make, whatever the problems we are solving, at the end of the day, the biggest question we must answer is the central question above. For example, when our accountant informed that it was possible to save money by switching from two-layer tissues to one-layer tissues, we managers have rejected that idea because we did ask ourselves whether those one-layer tissues would make Starbucks a better place, and the answer was no. On the other hand, would Wi-fi make Starbucks a better environment? Yes, and we have provided our customers free