Chapter 1
Stereotyping, Cultivation Theory and News Media
Stereotyping
There was a time when society would assume what race committed what crime. Most may assume Drug crimes, robberies, and car jackings, are by a black person. How could a specific race be erroneously “assumed” to participate in criminal activity? A number of reasons may a play role in forming thoughts or suspicion of danger or aggression, including age, dress and gender, among others. However, the rate with which black men exclusively have been the objects of mistakenly placed police attacks speaks to the irrefutable reality that a person's race plays in artificial assumptions of threat and criminality. Before even beginning to discuss the types of stereotypes that are associated …show more content…
Priming research refers to the design that when thoughts or beliefs are brought to mind (or primed), they play a role in individuals’ understanding of the interpretation of subsequent information that is encountered (Roskos-Ewoldsen,Roskos-Ewoldsen & Carpentier 2002). “This expectation that we should see additional features associated with a schema once any features of the schema are encountered is called priming (Gorham, 95).”
It has been determined that stereotyping allows people to assess the intentions of an individual or aspect of a situation based on a few formative elements. Priming is an important aspect of stereotyping because it leads to the process of assumptions. Simply put, priming is what leads to the mental process of grouping all people together based on a few characteristics and traits. For example, if there is a premise that all young African-American men listen to rap music and wear hoodies possess violent …show more content…
Discovering the kind of stereotypes that are established in media programming follows that researchers have also turned their attention to the possible ways in which these stereotypes may influence viewers’ attitudes and beliefs. To examine and prove the media has the power to influence the public’s ideas in any situation, there has to be a discussion of the cultivation theory. It is important to discuss how the mind processes the images that people are subjected to each and every day. Although some of these images are subtle, each time we see them, we are subconsciously forming an opinion that will allow us to categorize certain situations. The question then becomes where do the images that are reconciled
Stereotyping, Cultivation Theory and News Media
Stereotyping
There was a time when society would assume what race committed what crime. Most may assume Drug crimes, robberies, and car jackings, are by a black person. How could a specific race be erroneously “assumed” to participate in criminal activity? A number of reasons may a play role in forming thoughts or suspicion of danger or aggression, including age, dress and gender, among others. However, the rate with which black men exclusively have been the objects of mistakenly placed police attacks speaks to the irrefutable reality that a person's race plays in artificial assumptions of threat and criminality. Before even beginning to discuss the types of stereotypes that are associated …show more content…
Priming research refers to the design that when thoughts or beliefs are brought to mind (or primed), they play a role in individuals’ understanding of the interpretation of subsequent information that is encountered (Roskos-Ewoldsen,Roskos-Ewoldsen & Carpentier 2002). “This expectation that we should see additional features associated with a schema once any features of the schema are encountered is called priming (Gorham, 95).”
It has been determined that stereotyping allows people to assess the intentions of an individual or aspect of a situation based on a few formative elements. Priming is an important aspect of stereotyping because it leads to the process of assumptions. Simply put, priming is what leads to the mental process of grouping all people together based on a few characteristics and traits. For example, if there is a premise that all young African-American men listen to rap music and wear hoodies possess violent …show more content…
Discovering the kind of stereotypes that are established in media programming follows that researchers have also turned their attention to the possible ways in which these stereotypes may influence viewers’ attitudes and beliefs. To examine and prove the media has the power to influence the public’s ideas in any situation, there has to be a discussion of the cultivation theory. It is important to discuss how the mind processes the images that people are subjected to each and every day. Although some of these images are subtle, each time we see them, we are subconsciously forming an opinion that will allow us to categorize certain situations. The question then becomes where do the images that are reconciled