The airline industry is extremely competitive, safety-sensitive and a high technology service industry. Human resource management in the airline industry is directed at a unique kind of manpower that strongly addresses the typical needs of this industry. Consider British Airways as an example.
British Airways, one of the largest, most progressive & quality-based airline in the world, services primarily Europe & the North American continents.
The British Airways' management strategy is to redirect its short, medium & long-term strategic plans along the enhancement of its customer service through a rationalized recruitment, selection, training and promotion processes. The strengths & weaknesses of the training needs program at British Airways …show more content…
The culture program at British Airways has five major themes:
Engaging people to drive high performance in the workplace of the airway
A form of consistent customer service should help us focus on a strong customer service
Stakeholder partnerships from within and outside of the company should enable the airline to make world class relationships
Creation of a performance based culture
Development of a short & long-term operational efficiency through a continuous improvement driven philosophy
This human resource thrusts of the airline has raised the confidence of the manpower complement and has enabled the sector to consistently improve the delivery of high-end customer service.
Overall, British Airways has a splendid range of training resources. These include courses like
computer based interactive e-learning centres
reference materials
video based e-learning and library facilities
These programs offered to the staff enable them to develop a wide range of skills like
team building
presentation
leadership
negotiation
In certain cases, support is provided towards technical & professional …show more content…
This, however, proves to be at great cost to the airline.
The depth of the training process has contributed somewhat in the periodic stoppages & strikes by employees over the years. Sometimes, the stringent standards become so structured that candidates are lost in some stages of the training & development processes. This, unfortunately, adds to the costly training processes that British Airways have instituted. Hence, the cost of recruitment, selection & promotion gets staggering at times. This state of affairs is likely to raise the price of travelling through British
British Airways, one of the largest, most progressive & quality-based airline in the world, services primarily Europe & the North American continents.
The British Airways' management strategy is to redirect its short, medium & long-term strategic plans along the enhancement of its customer service through a rationalized recruitment, selection, training and promotion processes. The strengths & weaknesses of the training needs program at British Airways …show more content…
The culture program at British Airways has five major themes:
Engaging people to drive high performance in the workplace of the airway
A form of consistent customer service should help us focus on a strong customer service
Stakeholder partnerships from within and outside of the company should enable the airline to make world class relationships
Creation of a performance based culture
Development of a short & long-term operational efficiency through a continuous improvement driven philosophy
This human resource thrusts of the airline has raised the confidence of the manpower complement and has enabled the sector to consistently improve the delivery of high-end customer service.
Overall, British Airways has a splendid range of training resources. These include courses like
computer based interactive e-learning centres
reference materials
video based e-learning and library facilities
These programs offered to the staff enable them to develop a wide range of skills like
team building
presentation
leadership
negotiation
In certain cases, support is provided towards technical & professional …show more content…
This, however, proves to be at great cost to the airline.
The depth of the training process has contributed somewhat in the periodic stoppages & strikes by employees over the years. Sometimes, the stringent standards become so structured that candidates are lost in some stages of the training & development processes. This, unfortunately, adds to the costly training processes that British Airways have instituted. Hence, the cost of recruitment, selection & promotion gets staggering at times. This state of affairs is likely to raise the price of travelling through British