Loc Truong
Professor: Lindsey Ayotte
"Television" Commercial Analysis Submission
25/04/2016
I believe any of us have ever watched a television commercial at least one time in life. Television commercial is a span of television programming produced and paid for by an organization, usually for marketing a product or service purpose. This essay is about the television commercial that left a vivid impression on me, “Here's to the Crazy Ones”. The spot was directed by Chiat\Day’s Jennifer Golub and also, it was released to initiate the Think Different campaign in 1997. Later on, apple takes “think different” which is a last sentence appears in this television commercial as their slogan. As the result, the Apple’s advertisement gathers positive …show more content…
The voiceover is supported by quite piano music, go a long with it are the short scenes of great figures in history are flashed on screen: Albert Einstein, Martin Luther King, Jr., Alfred Hitchcock, Buckminster Fuller, Muhammed Ali, Ted Turner, Mahatma Gandhi, Amelia Earhart, Bob Dylan, Jim Henson, Vincent Van Gogh, John Lennon and Yoko Ono, Pablo Picasso, and others. In addition, after all the famous names displayed, the final person is a young and unidentified woman, then the commercial quickly fades to black, and the text “think different” fades to white. And so, two main shots are used in Apple’s television commercial are mid shot and medium close up shot. Using many famous faces is a smart strategy, it is easy to attract viewer, then end up with Apple own logo to show that they are also like them, they maybe the crazy one, but they are unique, they are going to change things, they are going to change the world. In fact, Apple actually rises the technology to the new height and be the most valuable company in history in 2012. “Focus: is used within the discipline of linguistics to refer to a variety of concepts related to information structure”, in this ad, all the images of famous figures support for the appearance of Apple at the end. One more time, Apple uses “brand advertising” in this television commercial, so they do not focus on any specific product but the brand which included all the products at that moment and in the
Professor: Lindsey Ayotte
"Television" Commercial Analysis Submission
25/04/2016
I believe any of us have ever watched a television commercial at least one time in life. Television commercial is a span of television programming produced and paid for by an organization, usually for marketing a product or service purpose. This essay is about the television commercial that left a vivid impression on me, “Here's to the Crazy Ones”. The spot was directed by Chiat\Day’s Jennifer Golub and also, it was released to initiate the Think Different campaign in 1997. Later on, apple takes “think different” which is a last sentence appears in this television commercial as their slogan. As the result, the Apple’s advertisement gathers positive …show more content…
The voiceover is supported by quite piano music, go a long with it are the short scenes of great figures in history are flashed on screen: Albert Einstein, Martin Luther King, Jr., Alfred Hitchcock, Buckminster Fuller, Muhammed Ali, Ted Turner, Mahatma Gandhi, Amelia Earhart, Bob Dylan, Jim Henson, Vincent Van Gogh, John Lennon and Yoko Ono, Pablo Picasso, and others. In addition, after all the famous names displayed, the final person is a young and unidentified woman, then the commercial quickly fades to black, and the text “think different” fades to white. And so, two main shots are used in Apple’s television commercial are mid shot and medium close up shot. Using many famous faces is a smart strategy, it is easy to attract viewer, then end up with Apple own logo to show that they are also like them, they maybe the crazy one, but they are unique, they are going to change things, they are going to change the world. In fact, Apple actually rises the technology to the new height and be the most valuable company in history in 2012. “Focus: is used within the discipline of linguistics to refer to a variety of concepts related to information structure”, in this ad, all the images of famous figures support for the appearance of Apple at the end. One more time, Apple uses “brand advertising” in this television commercial, so they do not focus on any specific product but the brand which included all the products at that moment and in the