The authors’ use of Ethos was made effective by their use of the Penn Schoen Berland Poll and the Gallup Poll to compare and contrast the feelings of Americans across the nation; as well as their expression of both beliefs (Republican and Democratic values). For example, the authors cite the Penn Schoen Berland Poll of 2,000 people to show that 82% of African Americans believe that they are living the …show more content…
Further evidence of their use of ethos is made apparent when the authors again cite the Penn Schoen Berland Poll to demonstrate the Millennial Generations thoughts on the American Dream, citing that, “...respondents 30 and younger were the only age group to name as the top element of their dream job: ‘pays a lot of money’.”. Another use of Ethos is their summary and inclusion of Former President Clinton’s campaign slogan to promote optimism amongst Americans as a whole. In the article the authors’ mention how former President Clinton “...tapped into this sentiment and ran an upbeat campaign focused on ‘Building a Bridge to the 21st Century.’ ” . Also mentioned in The American Dream, is the values of Republicans and Democrats with what could be done to