In this ad, there is either a male or female behind the wheel texting and driving. The person behind the wheel is holding a smartphone in their hands. The main thing a person that is looking at this ad will see the child on the screen of the phone. The child is going after the red/orange ball that has gone to the middle of the street. On the right corner of the ad, it has BMWs logo. There are trees and houses around in the neighborhood. On the bottom of the ad, It says with all capital letters “DON’T TEXT AND DRIVE.” These letters are all capitalized because they want everyone that 's …show more content…
There is also a website with a name of an organization. The organization 's website is not very clear but on the bottom of the Ad there is the "National Safety Council" the website is "www.nsc.org." This organization has many categories of driving when you go to their homepage. This page focuses on all kinds of things on how to be safe. BMW uses this in their ad because they want people who are looking at their ad to go to the organization page. This organization page can help individuals get more information on how to be a safe driver on the