According to Sadie Dingfelder of American Psychological Association, “Campaigns will spend upward of $3 billion on broadcast television ads for the 2012 presidential, congressional and gubernatorial elections, a record-breaking amount, according to Moody’s Investment Services.” This is an incredible amount to spend and that is just going to increase each election cycle. In order to get elected, it is not about the politician him or herself, but rather the size of the bank account. Commenter Chris Palko will suggest that one of the biggest reasons for the increase of money spent on campaigns is for name recognition. It makes sense, but implies that Americans are dumb and illiterate to politics. The focus is not on the impact the politician will make but rather being popular. This is clearly focusing on something rather useless to the literate citizen in politics. The game is now a popularity contest. The research done by Open Secrets.org illustrates that President Obama outspent Mitt Romney on the 2012 election process. The same trend continues as you go back into history. This can conclude that the money spent by campaigns has a tremendous effect on the
According to Sadie Dingfelder of American Psychological Association, “Campaigns will spend upward of $3 billion on broadcast television ads for the 2012 presidential, congressional and gubernatorial elections, a record-breaking amount, according to Moody’s Investment Services.” This is an incredible amount to spend and that is just going to increase each election cycle. In order to get elected, it is not about the politician him or herself, but rather the size of the bank account. Commenter Chris Palko will suggest that one of the biggest reasons for the increase of money spent on campaigns is for name recognition. It makes sense, but implies that Americans are dumb and illiterate to politics. The focus is not on the impact the politician will make but rather being popular. This is clearly focusing on something rather useless to the literate citizen in politics. The game is now a popularity contest. The research done by Open Secrets.org illustrates that President Obama outspent Mitt Romney on the 2012 election process. The same trend continues as you go back into history. This can conclude that the money spent by campaigns has a tremendous effect on the