This could be possible if the journalists are independent and objective so that they can actually serve their purpose of being the guard dogs of the society by deterring any malfeasance and providing a platform for the public to voice their thoughts freely. Contrary to this liberal pluralist conception of what the role of media actually is or should be in the society, Herman and Chomsky developed the “propaganda model” in 1988. According to this model, the elite and powerful use the news media as a tool to guarantee their mobilization, consolidation and influence in a particular region. Media power has over the years been restricted to a few hands in the society since it is being “used” for their personal gains the corporate using it to maximize their profits etc. On a national level, media is a strong tool for the government to project a positive image of its national policies. The minds and opinions of the viewers and listeners are indirectly influenced upon. The role that media played in US invasion of Iraq was clearly to serve propaganda
This could be possible if the journalists are independent and objective so that they can actually serve their purpose of being the guard dogs of the society by deterring any malfeasance and providing a platform for the public to voice their thoughts freely. Contrary to this liberal pluralist conception of what the role of media actually is or should be in the society, Herman and Chomsky developed the “propaganda model” in 1988. According to this model, the elite and powerful use the news media as a tool to guarantee their mobilization, consolidation and influence in a particular region. Media power has over the years been restricted to a few hands in the society since it is being “used” for their personal gains the corporate using it to maximize their profits etc. On a national level, media is a strong tool for the government to project a positive image of its national policies. The minds and opinions of the viewers and listeners are indirectly influenced upon. The role that media played in US invasion of Iraq was clearly to serve propaganda