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Frank demonstrates “Advertising teaches us not in the ways of puritanical self-denial, but in orgiastic, never ending self-fulfillment” (153). Therefore, people become caught in this spree of want because the commodities are popular and having what everyone else have creates joy. For example technology is a service in high demand today, when the latest iphone or android phone is released; despite having a functional phone, everyone wants the latest technology. Everyone wants the latest technology so that they can be part of a specific class, thus proving Twitchell’s point. Consumerism becomes involuntary and increases based on wants and a sense of belonging rather than purchasing goods that one