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A strength of episodic memory is that it is supported by case study evidence.
HM & CLIVE WEARING: clinical studies of amnesia show difficulty of recalling past events.
but their semantic memories were unaffected e.g. HM didn't recall stroking a dog earlier but didn't need the concept of 'dog' explaining.
THEREFORE, supports that there are different memory stores in LTM as a damaged one left other unaffected.
A strength is that brain scan studies show that there are different LTM stores.
TULVING et al (1994): participants permed various memory tasks while their brains were scanned using a PET scanner.
-episodic (right side) and semantic (left side) memories were in prefrontal cortex
THEREFORE, shows physical reality in the brain to different types of LTM , confirmed by research studies, supports validity.
A strength is that identifying different LTM stores has real-life application.
BELLEVILLE et al (2006): found episodic memories can be improves in older people with cognitive impairments.
THEREFORE, highlights benefit of distinguishing between different types of LTM - allows specific treatments to be developed.
A limitation is there are problems with clinical evidence.
HM & CLIVE WEARING: evidence often based on clinical evidence about memory damage.
- lack of control variables
THEREFORE, difficult to generalise from case studies to determine exact nature of LTM.
A limitation of Tulving's approach is that there may only be two types of LTM.
COHEN & SQUIRE (1980): argued episodic and semantic memories are stored together in one LTM store called declarative memory (memories that can be consciously recalled).
BUT agree procedural is separate (non-declarative)
THEREFORE, it's important to get semantic and episodic distinctions right as it influences how memory studies are conducted.
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