American Apparel

American Apparel is a fairly new company that spread very fast. Based out of Los Angeles with Canadian heart, American Apparel was here to stay with fashion and accessories for women, men, children, and babies. By 2014, the company had 10,000 employees and operated in 246 retail stores in 20 countries. It is what happen to American Apparel in the previous year that is the surprised everyone. American Apparel had a business model that very few company had. With a mission to offer great quality without using cheap sweatshop or exploiting workers is one of the factors that made American Apparel different. Their growth strategy was focused on enhancing the number of stores, building a good online platform, buying new merchandise for consumers…

Once a praised and honored CEO for American Apparel, Dov Charney is now considered a very questionable and scandalous leader in the clothing industry. Charney started the company to provide shirts to screen printers and wholesale clothiers within North America. However, Charney came up with the design called “Classic Girl”, a tight-fitting t-shirt rather than baggy, that took and allowed the company to grow tremendously. However, after texts were released showing sexual harassment and sexting…

American Apparel Inc. is a North American clothing manufacturer in Los Angeles, California. American Apparel Inc. was founded in 1989 by Dov Charney. American Apparel is one of the largest apparel manufacturers and marketers. The company had not made profit since 2009 and filed for chapter 11 bankruptcy in U.S on October 5, 2015 in Central District Of California. As of the reports it says the American Apparel agreed to a plan that with its creditors to convert 200 million dollars of debt into…

to: Steve Raquel from: andrew wirtz subject: Assignment #1: American apparel brand analysis date: September 1, 2016 This document outlines an initial brand analysis for the American Apparel brand that I selected for Advertising 283. In this document, I will be providing a brief overview of the brand focused on the following sections: • Brand Overview & History • Key Product/Product Category • Key Product Attributes • Size of the Market • 2015 Sales Figures • Photos of Brand Fall 2016 •…

technique are PETA and American Apparel. Although these companies have different intentions, the tactics they use to display their intentions are comparable. Both of these companies, have a tendency to depict women in an unflattering light, whether that means comparing the women to…

This professional could be an internal hire from within the company or an external hire from a headhunter or other source. Candidates will be evaluated based on their understanding of American Apparel’s vision and their ability and willingness to show it in ads with broader customer appeal because American Apparel cannot afford the risk of running ads that may offend any sizeable portion of their customer base. To do this, we suggest that the ads focus on the aspects of the company that…

He has dodged years of sexual harassment lawsuit but was finally penalized for his wrong doings. An internal investigator claimed “ it would not be appropriate for Mr. Charney to be reinstated as CEO or an officer or employee of company” (Lee). Unfortunately this company took too long to come to the realization that he should not be a part of the company. American Apparel has suffered tremendously due to the fact that it was such a long and ongoing scandal. Although they have suffered so much,…

Individual Assignment For over six years I have gained knowledge through my constant visits to the physical and online store as well as through social media about the clothing company American Apparel. This company is currently located in the United States and in this essay, I would be examining the internal dynamics of the organization and I would be giving a general assessment of the organization which includes how the organization is designed, it's…

The communication materials used to promote their collaborations with industry peers, share best practices, independent experts to develop and integrate them into their supply chain. Toms has become a member to American Apparel and Footwear Association (AAFA) and are active members in their Environmental and Social Responsibility Committees and also supporting Textile Exchange. Their collaboration with these associations has contributed largely to this increase of sales as customers are aware…

When I am thinking of ethical topic within digital realm, the first thing comes to my mind is the advertising campaign of American Apparel. American Apparel is an American clothing manufacturer, designer, distributor, marketer. The company filed for bankruptcy in October, 2015. (Kim) American Apparel is famous for their extremely risqué advertising. Not only are AA’s models often scantily clad, many look underage and vulnerable. AA is no stranger to controversy because of having sexual…