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    FACEBOOK AS A PRIMARY COMMUNICATION MEDIUM The popularity of the Internet has exploded in recent years, and social media wasn’t far behind. Among hundreds of social media sites Facebook is ranked the most largest and the most visited website on the internet having over a billion and a half monthly active users, even from a school boy to a busy business man everybody seems to be caught up to this site. People of different ages use Facebook for many purposes, children,…

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    Facebook today is connecting the lives of people like never before. The social media site allows us to befriend someone with a simple click of a button. Instant messaging; status liking, commenting, and sharing; public and private groups all allow us to stay up-to-date with family and friends on a worldwide basis. Facebook may connect us together like never before, but is the world-renowned site benefiting us in the long run? Are we truly connecting and building relationships from behind a…

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    The Facebook Obsession is an hour-long documentary produced by CNBC, focusing on the story of Facebook from 2004 until the film’s production in 2010. The documentary is narrated by Lester Holt and features various stories from everyday users of Facebook. The film also showcases the story and struggle of how Facebook evolved into what it is today. The driving force behind all these stories is to illustrate to the viewer the impact Facebook had on the public, and how the “Obsession” had spread…

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    use via the Five-Factor Model (FFM), focused on Facebook users. The purposes of this study is to investigate if Facebook users are more likely to have specific personality traits than the Facebook nonusers, also to examine whether there are different personality traits according how individual utilize Facebook. Researchers hypothesized that individuals who ace on Extraversion are more likely to have more friends and have more information on Facebook. 237 undergraduate students (101 males and…

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    and even their behavior on Facebook. You even take time to publish good posts with high quality images. Unfortunately, your target audience does not engage with your content. What are some of the strategies that you can include in Facebook Content Marketing to increase engagement? 1Mysterious Headlines This is ideal for getting your audience to click on links. If your posts are mysterious, it’s very hard for your target audience not to click on them. A smart Facebook Marketing strategy is…

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    (Jane Mathison Fifes) "Using Facebook to Teach Rhetorical Analysis", demonstrates a strong argument on using social media sites to do a rhetorical analysis. When using style detail, Fife took advantage of many different aspects in order for her piece of writing to be presentable to a specific audience. In this case, the audience is teachers. Fife displayed a distinctive amount of appeal (Pathos, ethos, logos) in order for her to properly support her argument. The argument also shows multiple…

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    The purpose of this study was to examine how respondents who report being more lonely will have more virtual Facebook relationships than live, face-to-face relationships. The importance of this research is to prove how loneliness can affect an individual to develop more virtual Facebook relationships than live relationships. This study will help contribute to other researchers who are in the same area of study, this study can help develop ideas about individuals reason to make relationships…

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    FACEBOOK SWOT ANALYSIS The purpose of this paper is to conduct SWOT analysis on Facebook, Inc. identifying its strengths, weaknesses, opportunities, and threats related to its market and industry. There is no doubt that Facebook enjoys an increasingly wide user base that actively engages on a daily basis in communication and entertainment activities over the Facebook platform making it an attractive place for advertisers and marketers that in turn, makes up the majority of Facebook revenue.…

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    The Impact of Facebook on Students Social networking sites, especially Facebook, have become increasingly popular in today’s society, but in students, the trend seems to taking a turn for the worst. Facebook has been able to reach a large group of audiences from middle school students to grandmas and grandpas in only few years. It made communications across the world easier and it was both entertaining and informative. It contained informative content covering every possible global,…

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    1. Perform an ethical analysis of Facebook, what is the ethical dilemma presented by this case? Identify and describe the facts clearly: • Facebook made 3.2 billion in advertising revenue in 2011; 85% of their total revenue. • Facebook launched its IPO (Initial Public Stock Offering) in 2012. • Facebook utilizes their own users online activities to their own benefit; obtaining as much data as possible from each individual. • With this data, they can serve adverts that are relevant…

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