"The Internet for the rest of us: marketing on the World Wide Web." Journal of consumer marketing 13.2 (1996): 36-47. The author of this paper focuses majorly on the World Wide Web (WWW) as an essential medium that can be effectively used in marketing. Based on this article, the Internet is relatively new tool introduced to the hypermedia as marketing. The author supports his arguments by giving examples of different cases and discusses the different aspects arise behind those cases. The papers also address different mechanisms that one can access and collect information from the Internet for marketing purposes. It also discusses the significance of the Internet in marketing compared to other hypermedia mediums; especially that information can be widespread to huge amount of individuals. The author highlights how the recent use of internet has been of help for both the marketers and the consumers due to the ease of information access on the World Wide Web. The article is intended to help the consumers to relate how the WWW has impacted the global marketing industry due to the new cybernetics incorporated to the current
"The Internet for the rest of us: marketing on the World Wide Web." Journal of consumer marketing 13.2 (1996): 36-47. The author of this paper focuses majorly on the World Wide Web (WWW) as an essential medium that can be effectively used in marketing. Based on this article, the Internet is relatively new tool introduced to the hypermedia as marketing. The author supports his arguments by giving examples of different cases and discusses the different aspects arise behind those cases. The papers also address different mechanisms that one can access and collect information from the Internet for marketing purposes. It also discusses the significance of the Internet in marketing compared to other hypermedia mediums; especially that information can be widespread to huge amount of individuals. The author highlights how the recent use of internet has been of help for both the marketers and the consumers due to the ease of information access on the World Wide Web. The article is intended to help the consumers to relate how the WWW has impacted the global marketing industry due to the new cybernetics incorporated to the current