Its reputation contributes to how the consumer thinks and reacts when they see the ad. The logo is KLM with a crown above the letters and sprouting wings on each side which gives off a sense of status and luxury. The focal image of the ad shows a wealthy, seemingly white couple being wheeled by a darker shirtless person wearing a straw hat. One can assume that this person wheeling the couple around is from the Far East. A typical white American consumer looking at this ad will feel as if they will be treated like royalty. KLM Royal Dutch Airlines gives off an impression that potentially choosing them will place the consumer on a pedestal and bring them to wherever their hearts
Its reputation contributes to how the consumer thinks and reacts when they see the ad. The logo is KLM with a crown above the letters and sprouting wings on each side which gives off a sense of status and luxury. The focal image of the ad shows a wealthy, seemingly white couple being wheeled by a darker shirtless person wearing a straw hat. One can assume that this person wheeling the couple around is from the Far East. A typical white American consumer looking at this ad will feel as if they will be treated like royalty. KLM Royal Dutch Airlines gives off an impression that potentially choosing them will place the consumer on a pedestal and bring them to wherever their hearts