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32 Cards in this Set
- Front
- Back
Marketing and production combine to provide five economic utilities. Which of the following is NOT one of these five?
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B) Product
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Having the right to use or consume a product is:
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C) Possesion Utility
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Which of the following statements about economic utility is NOT true?
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D) Time utlilty means getting a new product onto the market in as short a time as possible.
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Whicho of the following statements about marketing is False?
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C) the cost of marketing is about 15 percent of the consumer's dollar.
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Marketing is
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D) All the above are correct:
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Looking at marketing as a set of activities focuses on
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C) Micro Marketing
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Micro Marketing
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A) tries to accomplish a company's objectives by anticipating customers' needs and trying to satisfy them.
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Which of the following organizations would be least likely to need marketing skills?
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E) all of the above would need marketing skills.
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Which of the following is the best example of micro-marketing?
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C) the american red cross seeks more blood donors.
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Which of the following statements by a U.S. president best reflects a MICRO-marketing point of view?
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E) "Tourism firms should advertise more to attract more international visitors."
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Which of the following statements best describes the modern view of marketing?
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C) Marketing anticipates customer needs.
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Effective MICRO-marketing should begin with
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B) Potential customer needs
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Marketing will not happen unless:
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D) two or more parties each have something they want to exchange for something else.
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Which of the following statements about marketing is FALSE?
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E)Marketing can help with individual transactions but not in building relationships with customers.
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Viewing marketing as a social process focuses on
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C) Macro - Marketing
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MACRO _MArKETING
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E ) Al of the above are true statements
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Which of the following criticisms focuses most directly on our MACRO-marketing system rather than on micro-marketing:
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C)marketing exploits the poor and the uneducated.
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The following headlines are from Business Week magazine. Which article is most likely to be reporting on a MACRO-marketing topic?
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B) "Russia Increases Output of Consumer Goods."
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The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to be reporting a MACRO-marketing topic?
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E) "DVD Popularity Leads to More DVD Retailers."
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Exchange between producers and consumers is more difficult in an advanced economy because of:
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E) All of the above
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The primary purpose of the transporting and storing functions of marketing is to overcome:
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C) spatial separation.
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"Economies of scale" means that:
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A) as a company produces larger numbers of a particular product, the cost of each of these products goes down.
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When a firm produces a large quantity of a product, the cost of producing each individual unit usually goes down. This is known as:
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C) Economies of Scale
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The "universal functions of marketing" do NOT include:
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B) Producing
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An Intermeditary
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is someone who specializes in trade rather than production.
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Which of the following is a true statement?
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Responsibility for performing marketing functions can be shifted and shared, but usually no function can be completely eliminated.
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Which of the following is LEAST LIKELY to be a government role in a market-directed economic system?
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E) To determine prices - and thereby allocate resources and distribute income.
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Which of the following is the BEST example of management thinking during the "production era"?
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E) If we produce a good product, customers will find us and buy it.
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A "production-oriented" firm typically:
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C) tries to sell the product it can make easily.
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Which of the following is MOST LIKELY to be found in a production-oriented firm?
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B)Making products that are easy to produce.
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A firm with a marketing orientation:
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C) tries to determine customers' needs before developing its product.
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The difference between "production orientation" and "marketing orientation" is best explained as follows:
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in a marketing-oriented firm, every department's activities are guided by what customers need and what the firm can deliver at a profit.
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