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31 Cards in this Set
- Front
- Back
TEXT |
A final product we use/read/watch |
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PLATFORM |
a format that a media text is produced in. |
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INSTITUTIONS |
WHAT MAKES TV/Magazine/Big industries |
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TECHNOLOGY |
Equipment made and used to make and access media Phones/TV/Camera |
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CONSUMPTION |
How we take the text in. |
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DENOTATION |
What you can see. |
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CONNOTATION |
What does it mean. |
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SEMIOTICS |
Language of signs. |
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CONVERGENCE |
Email on a newspaper. |
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POLYSEMIC |
Can be interpreted in more than one way. |
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TOKENISM |
Putting a black person in a white person cast. |
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COMPOSITION |
How a shot is created. |
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MASS |
A large audience. |
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NICHE |
A small audience. |
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ACTIVE AUDIENCE |
Don't believe what they are told and question it. |
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PASSIVE AUDIENCE |
They will go along with whatever they are told. |
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DESENSITIZATION |
Feeling less influenced. Violent actions become less effective. People are becoming less bothered by the violence as we see it so much. |
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CATHARSIS |
Build up of emotions which are then released. |
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STEREOTYPES |
A common set of ideals which an audience can use to see what type of person someone is SAID to be. |
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COUNTER-TYPES |
When he person being stereotyped gos against those common set of ideals which makes the audience question their knowledge of that stereotype. |
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ETHNICITY |
belonging to a group of people such as Africans/Americans/English people. |
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RACE |
Black or white. |
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NATIONAL IDENTITY |
Different countries(different areas of the country) |
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ISSUES |
Big in society/ongoing issues/(body image/mental health) |
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ANCHORAGE |
fixed meaning to am image. |
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MEDIATION |
The process which a text has gone through before it is consumed by an audience. |
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VERISIMILITUDE |
Believability of a text- the extent to which a narrative appears realistic. |
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IDEOLOGIES |
A word view/system of values/belief system to which a society holds to be true and how society should function. |
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DOMINANT IDEOLOGIES |
Keeps society stable and stops people from the rebellion. |
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CONSUMERISM |
We are happy if we are consuming. |
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GENDER |
Refers to the socially constructed roles/behavior/activities and attributes that a given society sees as appropriate for men and woman. transgender should be a part of this too. |