campaigns threaten safety of the people as they can cause political anxiety among supporters of different candidates. This mostly goes to the negative ads on social media most likely twitter. Negative political ads were used in the 2012 presidential campaigns resulting to negative impact to the voters. Analysis shows that three quarters of campaign ads in 2012 presidential campaigns results to anger among the voters. In the 2016 presidential campaigns, 53% of the ads aired in a period of one month were negative (Teachout, Zephyr & Thomas 35). Internet campaign gives candidates the chance to attack each other directly causing a state of discomfort among the voters. On the other hand, internet campaigns can cost a country its peace and bring
