Summary: Chipotle Mexican Grill Inc.

In the competitive environment there are four main companies that “raise” against Chipotle Mexican Grill Inc. These companies are Qdoba Restaurant Corporation, Fresh Enterprises LLC: and Rubio’s Coastal Grill. In a less direct way, publicly traded company Chipotle, also competes against Taco Bell Corporation (YUM) whom is the leader on Mexican fast food industry. Since May 2015 Chipotle operates more than 1,850 quick-casual restaurants which they also own. While Mswg (owned by Focus Brands) operates more than 400 Moe’s Southwest Grill places in 35 different states. Concurrently Qdoba which is owned by Jack in the Box (JACK) has restaurants and franchises in 325 different locations. Known for its burritos and other Mexican food, Chipotle affirms that their menu offers more than 65,000 choices, having a variety that included chicken, stake, pork with different type of …show more content…
Finalizing, Fresh Enterprises, LLC company, operates and franchises more than 200 Baja Fresh Mexican Grill fast-casual restaurants. Their menu offers made-to-order burritos and tacos, quesadillas, nachos, and salads, being known for the use of fresh ingredients with no preservatives. All of this companies compete in different levels, such as menu, ambience, innovations and prices, established reputation, location, and attractiveness to investors. Although Chipotle is know for being pricier than fast food restaurants, since it offers fresh and healthier ingredients within its food, and a more appealing environment, the company does compete against giant fast food Taco Bell, who owns 6,200 locations throughout the United States. Nonetheless it was reported that sales of casual fast food restaurants (in general) increased by 10.5% during the 2014 time period, while fast food chains only increased by that of 6.1%. Chipotle particularly has a 20% financial growth with annual revenues of