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18 Cards in this Set
- Front
- Back
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attitudes
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Person’s enduring favorable or unfavorable evaluations, emotions, or action tendencies toward some object or idea.
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cognitive dissonance
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Imbalance between beliefs and attitudes that occurs after an action or decision is taken, such as a purchase.
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consumer behavior
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Mental and physical activities of individuals who actually use the purchased goods and services.
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culture
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Values, beliefs, preferences, and tastes handed down from one generation to the next in a society.
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customer behavior
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Mental and physical activities that occur during selection and purchase of a product.
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evaluative criteria
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Features that a consumer considers in choosing among alternatives.
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evoked set
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Number of alternatives that a consumer actually considers in making a purchase decision.
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extended problem solving
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Situation that involves lengthy external searches and long deliberation; results when brands are difficult to categorize or evaluate.
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learning
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Knowledge or skill that is acquired as a result of experience, which changes consumer behavior.
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limited problem solving
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Situation in which the consumer invests some small amount of time and energy in searching for and evaluating alternatives.
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motive
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Inner state that directs a person toward the goal of satisfying a need.
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need
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Imbalance between a consumer’s actual and desired states.
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opinion leaders
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Trendsetters who purchase new products before others in a group and then influence others in their purchases.
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perception
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Meaning that a person attributes to incoming stimuli gathered through the five senses.
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reference groups
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People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior, values, and conduct, such as family, friends, or celebrities.
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routinized response behavior
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Rapid consumer problem solving in which no new information is considered; the consumer has already set evaluative criteria and identified available options.
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self-concept
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Person’s multifaceted picture of himself or herself.
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subcultures
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Smaller groups within a society that have their own distinct characteristics and modes of behavior, defined by ethnicity, race, region, age, religion, gender, social class, or profession.
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