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19 Cards in this Set
- Front
- Back
multi‐method
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breadth of information with more than one method
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Types of Interviews
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- Unstructured
- Semi‐structured - Structured |
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Uses of Interviews
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- Get information
- Provide in‐depth insight not possible with quantitative research - Actions (observation) vs. past activities and thoughts |
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Actions (observation) vs. past activities and thoughts
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Ideas, opinions, attitudes,motivations
Written record that can be analyzed fromdifferent angles Can probe for information |
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Saturation Point
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necessary sample number
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Interview Analysis
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- Start with one or two interviews
- Examine thoroughly, look for patterns and themes -Look for facts -What information is useful for your research objective(s) - Look for classifications and categories used by informants |
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Coding
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- A way of making sense of your interviews
- No general rules, just guidelines - Turning categories into labeled information groups (nuggets) |
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Problems with Interviews
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- Truth
- Accuracy - Usefulness -Biased answers (telling you what you want to hear) - Language barriers |
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Focus Group (def)
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involves organized discussion with a selected group of individuals to gain information about their views and experiences of a topic.
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Focus Group
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> Start with broad
> Free-flowing > Group Interview |
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Main Purpose of Focus Group
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to draw respondents attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods
- EX: one‐to‐one interviewing, or questionnaire surveys. |
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Benefits of Focus Group
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gaining insights into people’s shared understandings of
everyday life and the ways in which individuals are influenced by others in a group situation. |
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Focus Groups are useful for:
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obtaining several perspectives about the same topic
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Quantitative Research Definition
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- determines the amount
of some phenomenon in terms of “numbers” - Classify, count, and construct complex statistical models to explain observed |
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Qualitative Research Definition
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complete detailed description
–no attempt is made to assign frequencies |
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“Exploratory” vs. “descriptive & conclusive”
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Qualitative vs Quantitative
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Qualitative Research Traits
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- Small
- Non-generalizable - Broad range of questioning - In Depth - Richer than precise numbers |
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Way of making sense of interviews
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Coding
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Turning categories into labeled information groups (nuggets)
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Coding
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