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27 Cards in this Set
- Front
- Back
Typography |
form of communication through design |
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Contrast |
Big vs. Small, Geometric vs. Organic, Good vs. Evil, Black vs. White, Positive vs. Negative Space |
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Texture |
the feel, appearance, or consistency of a surface or a substance |
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Complementary |
2 colors that are opposite each other on the color wheel
Example: Orange and Blue, Yellow and Purple, Red and Green |
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Split-Complementary |
a color and the 2 colors on either side of its complement
Example: Green, Blue and Red |
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Analogous |
colors adjacent to each other on the color wheel
Example: Red & Orange, Yellow & Green |
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Monochromatic |
tints, tones, and shades of one hue |
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Properties of Color |
Hue, Value, Intensity |
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Pattern |
A decorative design, often repeated |
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2 Principles of Design |
Harmony (relatedness or sameness among the elements or parts) & Unity (forming/completing a complete and pleasing whole) |
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TED Talks |
Technology, Entertainment, Design |
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Color |
the character of a surface which is the result of the response of vision to the wavelength of the light reflected from that surface |
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Balance |
equal distribution (visual weight) on both sides of the composition |
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Rule of Simultaneous Contrast |
states that when 2 different colors come into direct contact, the contrast will intensify the difference between them |
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Triadic |
3 colors that are spaced at an equal distance apart on the color wheel
Example: Purple, Green & Orange |
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Types of Line |
Contour, Implied, Hatching, Biomorphic (curved), Rectilinear (straight) |
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5 Elements of Design |
Line, Shape, Value, Texture, Color |
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Representational Art |
Objective Art, drawn from sight, realistic objects |
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Abstract Art |
Non-objective art, drawn from imagination |
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Eye Flow |
the way the viewer's eye moves across a composition |
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Repetition |
Element that is repeated in a composition |
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2 Types of Balance |
Symmetry, Asymmetry |
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Dominance |
an element that takes greater importance over other elements in a composition using size or numbers |
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Form |
what you see: line, shape, value, texture, color |
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Content |
What the Art is about, the artist's message |
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Warm Colors |
ADVANCE |
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Cool Colors |
RECEDE |