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11 Cards in this Set
- Front
- Back
public opinion
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citizens attitudes about political issues, leaders, institutions, and events
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values
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the basic principles that shape a persons opinion about political issues
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political ideology
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a cohesive set of beliefs that form a general philosophy about the role of government
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atitude
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a specific preference on a specific issue
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equality of opportunity
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a universal shared american idea, that peopel can go for what ever they want
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political socialization
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the induction of individuals into the political culture
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agents of socialization
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the social institutions that help shape individuals political beliefs.
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public opinion poles
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the scientific instruments for measuring public opinion
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probability sampling
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pollsters methods of selecting representatives of different parts of the public
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push polling
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a way to word questions that leads people to choose one side of an argument
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salient interest
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attitudes that are especially important to the individual holding them
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