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29 Cards in this Set
- Front
- Back
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media event
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staged primarily for the purpose of being covered/ caught by the media and publicized
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investigative journalism
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the use of detective-like reporting methods to unearth scandals
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bottom line of news sources
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PROFITS; shape how journalists define what is newsworthy, where they get their information, and how they present it
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trial balloon
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an intentional news leak to assess political reaction
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soundbites
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short clips of 15 seconds; news coverage is shrinking
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policy entrepreneur
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people who invest political "capital" in an issue
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policy agenda
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issues that attract the serious attention of public officials and active politicians
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goal of primary candidates
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to win the majority of delegates' support at the national party convention
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New Hampshire primary
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first primary; important for candidates' images as frontrunners
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who determines how state primaries are run and delgates chosen?
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voters in a state go to polls and vote for a candidate; McGovern-Fraser Commission requires that all delegate selection procedures are open to the public
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how is the VP candidate chosen?
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by a roll call vote on the convention's final day, though custom dictates that the delgates vote for whomever the prez. nominee recommends
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most $ in campaigns is spent on?
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television advertising
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FEC
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federal election commission; administers campaign finance laws and enforces compliance with their requirements
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soft money
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political contributions that are not specific to a candidate; no restrictions
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Buckley v. Valeo
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1976, restricted amount of money individuals could contribute to their own campaign
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PACs
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funding vehicles created in 1974
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most PACs give money to...
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candidates who agree with them in the first place; incumbents
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selective perception
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people pay most attention to the things they already agree with and interpret them according to their own beliefs
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McGovern-Fraser Commission
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Democratic party reform- all delegate selection procedures were required to be open
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initiative petition
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voters can propose legislation themselves
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referendum
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voters can approve/disapprove proposed legislation
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suffrage
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legal right to vote; AA (15th), women (19th), >18 (26th)
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political efficacy
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the belief that one's political participation really matters
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Motor Voter Act
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requires states to allow eligible voters to register by checking a box on license form
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Mandate theory
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elected officials are given a mandate by the voters to carry out their platforms/policies
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how is the number of electoral votes allotted to each state?
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each state has as many electoral votes as representatives and senators
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Electoral college
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winner take all system (the candidate with the most votes get all delegates)
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candidate centered campaigns- MEDIA
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focus on candidates mistakes:
candidate background, debates and talk shows, horserace in politics, soundbites, investigative reports, de-emphasize parties |
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candidate centered campaigns- CANDIDATE
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talk shows and debates, Internet, trial balloons, media events, get on news, negative commercials, timing of appearances
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