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116 Cards in this Set

  • Front
  • Back

Sitcoms

Continuing characters in a new, usually dilemmatic situation every week

Reality Shows

Low-budget audience builders attracting big-bucks advertisers

How were film documentaries used during WWII?

Propaganda

Fairness Doctrine

U.S. government requirement from 1949 to 1987 that broadcast presentations had to include both sides on competing public issues

Docu-ganda

Documentaries that seek to influence their viewers

Michael Moore

Producer and Director of point-of-view documentaries

Webisode

Short episode of story line created for downloading to Internet TV or hand-held devices

Video on Demand (VOD)

Viewer controlled access to content at anytime

TiVo

Digital recording and playback device for television

Time Shifting

Ability of viewer to change when they access programming

What happened to some chains due to to their decision to expand and upgrade?

Some chains overextended financially, and bankruptcies would follow

How did Time Shifting affect viewers?

It allowed them to not have to build their schedules around the shows they want to watch

Guglielmo Marconi

First to to transmit message through air

KDKA

Became the first U.S. licensed commercial station (1920)

In the 1920s, what distinctive traits of the U.S. media formed?

1. Private ownership


2. Entertainment thrust to programming


3. Economic foundation based on selling time to advertisers who wanted to reach large audiences

David Sarnoff

21 year old who worked at a Marconi Room. Became famous for hearing and reporting the news of the Titanic and its survivors

How did David Sarnoff affect the radio?

He made the radio a widely-known concept

How was NBC created?

David Sarnoff and RCA found it

In 1936, Sarnoff, the now president of the RCA at the time, entered an agreement with who?

Philo Farnsworth

How did single-format stations became a trend?

Through Rock-n-Roll stations

What did Gordon McLendon developed in regards to hit music?

He developed the Top 40 format, featuring only top hits, and rotating them throughout the day's broadcasting

Who is in charge of overseeing non-federal government use of radio broadcastings in the U.S.?

The Federal Communications Commission (FCC)

What type of radio is a Pay-for-Service radio?

Satellite Radios

Why was XM and Sirius able to merge? Why was the merge controversial?

Although the only two satellite radio companies merged, causing the satellite radio field to be a monopoly at the moment, the companies merged, because they would both go out of business if they did not. Prior to the merge, they were both losing money.

Why was Orson Welles so well-known?

He was a broadcaster who caused a panic among citizens due to the fact that the story-telling of an alien invasion was formatted like a news report. This caused confusion and caused people to react in a mass panic.

How was Orson Welles' broadcasting formatted like a news report?

The story-telling was conveyed like breaking news, and music was played, then it cut back to the story, then music was played again.

Who are the Big Three of network programs?

ABC, CBS, NBC

Newton Minow

FCC chair who called television a "vast wasteland"

Public Broadcasting Service (PBS)

Television network for noncommercial over-air stations

Terrestrial TV

Transmitters are mounted on ridges, mountaintops, skyscrapers, or tall buildings to extend their signals as far as possible

Cable TV

Created for towns that couldn't get reception due to the mountaintops blocking the signal; transmitter was put on top of the mountain, and a cable strung down to each house for signal

CATV

Early local cable TV systems

Gerald Levin

Used orbiting satellite to relay exclusive programs to local cable systems in 1975

CNN

First 24-hour TV news service

Multisystem Operator (MSO)

A company that owns several local cable TV delivery units in different, usually far-flung, communities

DirecTV and Dish Network

Satellite-direct companies (DirecTV is the larger)

Steve Jobs

Leader of Apple computer who engineered the "digital hub"

Computer Revolution

Vast increases in human productivity, roughly 1980-1994

Jobs' Model

Three-step developmental model for stages of a new media-centric lifestyle: Computer Revolution, Internet Revolution, Digital Lifestyle

Information Revolution

An overarching term for post-1980 fundamental changes triggered by digital technology

Internet Revolution

Near-universal, low-cost, accessible and virtually instant communication, albeit mostly text; roughly 1994-2000

Digital Lifestyle

Personal and hand-held computers become a centerpiece of outgoing and incoming communication

Walled Garden (AOL)

Early business model for online portals with access limited mostly to proprietary content

America Online (AOL)

Once-dominant internet service provider

Steve Case

Built AOL into media giant with walled-garden model

Marc Andreessen

Software wunderkind who designed pioneer browser Netscape

Silicon Valley

Area near San Francisco noted for computing and electronics industries

Netscape

First of browsers

How did browsers overshadow AOL?

Did not have subscription fees

Crawler

Computer program that scours the web to create an index of sites

What is the significant difference between Google and other search engines at the time?

Used algorithms that organized results of links to keywords, relevancy, etc
Who are the creators of the Google search engine?
Sergey Brins and Larry Page

Android

Google-operating system for smartphones

Yahoo

Major search engine and internet services company

Founders of Yahoo

David Filo and Jerry Yang

Dot-com Bust

Economic collapse of most investments in internet commerce in 2000

What revenue does Google have?

99% relies on advertising

ARPAnet (Advanced Research Projects Agency Network)

Military Network The Pentagon built for military contractors and universities doing military research to exchange information.

Is e-mail generally considered as a media for mass communications?

No

Blog

A journal-like web site with continuing narrative, generally personal in nature, on a narrow subject; (short for web log)

User-generated Content

Internet Messages that originate with an individual to communicate directly with a mass audience

Joshua Marshall

Used his blog to continually critique U.S. Senate Trent for racist comments. This caused other bloggers to join in. This issue appeared on NBC, leading Trent to apologize and his Senate colleagues voting him out as Majority Leader

Matt Drudge

His blog propelled the Bill Clinton-Monica Lewinsky issue into a national scandal

What did the user-generated internet content allow people to do?

Enabled anyone with a computer and web access to become a mass communicator

How did Mark Zuckerberg sparked his idea for FaceBook?

FaceSmash



FaceSmash

A website where Mark Zuckerberg coded by posting pictures of women from sorority houses that he raided. Although it got shut down, he saw the enthusiasm and popularity that went into it.

What Chief Internet Oversight Agency approves the domain names?

Corporation for Assigned Names and Numbers

Who is the creator of eBay online auction site?

Pierre Omidyar

What site is the pioneer online auction site?

eBay

What site is the pioneer in rewriting the rules of retailing on a large scale?

Amazon.com

Who created Amazon?

Jeff Bezos

What was Amazon originally created for?

Book Retail

How did iTunes rivaled Amazon?

iTunes offered music nonphysically

Targeted Marketing

Matching advertisers with potential customers with relative precision

What was FaceBook's "like button" originally created for?

To identify cohorts of potential customers

Behavioral Targeting

Using personal information and patterns in activities to match advertisements with potential customers

News

A report on change

Newsworthiness

A ranking of news that helps decide what makes it into news packages

James Gordon Bennett

Early Penny Press publisher; founder of New York Herald 1835

How did James Gordon Bennett rival with other news reporters?

He reported more recent news first before than they did

News Beat

A specific subject or field that a news reporter covers as a specialty, like a police beat, a science beat

Bennett Model

Concept that emphasizes event-based reporting on deadline

Lightning News

Delivered by telegraph

Objectivity

Concept in journalism that news should be gathered and told value-free

Byline

A line identifying the reporter or writer; usually atop an article

Bennett Model Components

-Compelling Events


-Deadline-Driven


-Objectivity


-Veiling the Reporter


-Sourcing

Sourcing

Bennett Model Component; report as events unfold

Problems in Bennett Model

-Superficiality (Reporters opted for easy stories with facts that were readily available)




-Deadline Haste (Pressure undermines quality)




-Dullness (Mindless facts-only)




-Missed Trends (Due to the focus on the Bennett Model, important and history-changing events go unreported)




-Questions Unasked (Reporters only went to officials for information, which were easily accessible, rather than witnesses)




-Manipulation (Some used slow days for news reporting to get more publicity)

Joseph McCarthy

U.S. Senator from Wisconsin; fueled anti-communist

Edward R. Murrow

CBS TV reporter who confronted McCarthy on demagoguery (appealing on people's emotions and prejudice rather than their rational side)

Robert Hutchins

Philosopher who issued a report that called for news media to be socially responsible

Hutchins Commission

Recommended reforms to news practices to emphasize social responsibility

Benjamin Harris

Published Publick Occurrences, first colonial newspaper,1690; scandalized Puritan sensitivities by alleging that the King of France had dallied with his son's wife



Benjamin Day

Printed first successful penny paper

Joseph Pulitzer

Emphasized human interest in newspapers; later moved sensationalism to greater heights

William Randolph Hearst

Vowed to "out-Pulitzer" Pulitzer in sensationalism

Yellow Journalism

Sensationalized news accounts

Sensationalism

The use of exciting or shocking stories or language at the expense of accuracy, in order to provoke public interest or excitement.

Curtis McDougal

His journalism textbook advocated people to not just relay information, but rather make sense of it.

Herbert Gans

Concluded that journalists have mainstream values

Ethnocentrism

Seeing things on the basis of personal experience and values

Watchdog Function

The news media role to monitor the performance of government and other institutions of society

News Hole

Space for news in a newspaper after ads are inserted; time in a newscast for news after ads

News Flow

Significance of events worth covering varies from day to day (Example: An event is more valuable to report on Sunday than Thursday)

Staffing

Available staff resources to cover news is affected by how many are in the right place at the right time

Consensible Nature of News

News organization second-guessing competition in deciding coverage

Gatekeepers

Exercise news judgment, deciding what most deserves to be told and how.

Aggregation Sites

News Sites that regurgitate news compiled from elsewhere or offer pass-through links to other sources

Arianna Huffington

Founder of Huffington Post, a liberal alternative to the Drudge Report (another aggregation site)

News Alert

E-messages with links to news that users request based on key search words

Carl Bernstein

Washington Poster reporter who dug up the Watergate Scandal

Bob Woodward

Aided Carl Berstein in the Watergate revelation

Investigative reporting

Enterprise reporting that reveals new information, often startling; most often these are stories that official sources would rather not have told

Muckraking

Digging up dirt used for investigative journalism; aimed at public policy reform

Ida Tarbell

A leading muckraker who uncovered abusive corporate practices and monopolistic corruption at Standard Oil

Soft News

Geared to satisfy audience's information wants, not needs