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7 Cards in this Set

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  • Back
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Demand

The willingness and ability of a consumer to purchase a good at any given price

Supply

The number of goods or services a business is willing to sell an any given price

Factors that affect the supply and demand

Price of substitutes


Change in income


Fashion, trends and tastes


Advertising and branding


External shocks: government, economic climate


Seasonal



Change in cost of production


New technology


Weather


Government

Price elasticity demand

A change in price results in q greater change in demand



The responsiveness of demand in change of price

Price which results in demand

Price inelastic of demand

A change in price results in a smaller change in demand

Completely same as elastic but lower demand

Income elastic demand

Change in percentage in demand for a product results to greater percentage change in income



The responsiveness of demand to a change in income

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Income inelastic demand

Percentage change in demand results into a lower percentage change in income