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10 Cards in this Set
- Front
- Back
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41. The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a _____ retailer and uses ____
A) non-store; direct-response retailing B) non-store; direct selling C) store; direct-response retailing D) store; direct selling |
B) non-store; direct selling
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42. Vending machines are an example of _______.
A) direct selling B) direct-response retailing C) automatic merchandising D) indirect selling |
C) automatic merchandising
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43. Ordering merchandise. from eBay or Amazon.com is a _____ form of nonstore retailing
A) direct-response selling B) Internet retailing C) automatic merchandising D) direct selling |
D) direct selling
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44. Costco is an example of a ____
A) discount store B) warehouse club C) factory outlet D) supercenter |
B) warehouse club
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45. The first step in developing a competitive retailing strategy is to ____
A) decide on general on general product categories B) decide on the best location C) identify a target market D) identify the necessary level of customer service |
C) identify a target market
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46. If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?
A) direct channel B) use of multiple market intermediaries C) Long distribution channel D) Producer to wholesaler to retailer to consumer |
A) direct channel
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47. Newspapers and magazines use which approach to distribution intensity,
A) Intensive distribution B) Selective distribution C) Exclusive distribution D) Scrambled distribution |
A) Intensive distribution
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48. Intensive distribution is a strategy used by the marketers of which of the following products?
A) Honda Accords B) Gateway computers C) Pepsi D) Cartier Watches |
C) Pepsi
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49. Where does the supply chain begin?
A) Producer B) Delivery of raw materials C) Creation of the good or service D) Delivery of the good or service to a marketing intermediary |
B) Delivery of raw materials
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50. Where does the supply chain end?
A) Producer B) Wholesaler C) Customer D) Physical distribution system |
C) Customer
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